Digital Marketing Specialist
Experience
Unspecified
Salary
€1000-€2500
Posted
2 months ago
Industry
Languages
English
Qualification
Bachelor's degree
Job Description
Duties and Responsibilities:
- Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing, and social media channels.
- Conduct keyword research to identify high-performing keywords that drive relevant traffic.
- Monitor campaign performance and implement optimizations to maximize ROI.
- Create compelling ad copy and landing pages that convert visitors into leads.
- Analyze data from campaigns and generate actionable insights.
- Track key metrics such as CTR, conversion rates, and cost-per-click.
- Stay up to date with industry trends and new PPC strategies to ensure campaign success.
- Collaborate with the broader marketing team to align PPC efforts with company goals.
Skills and Qualifications:
- At least 3 years of experience in PPC campaign management.
- Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills and experience using tools like Google Analytics.
- Ability to manage multiple campaigns simultaneously.
- Experience in the financial services or fintech industry is a plus.
- Excellent communication and copywriting skills
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