Experienced User Retention Manager

Location: Remote
Employment Type: Full-Time

About the Role:

At Kings Entertainment, we seek an Experienced User Retention Manager with a proven track record in the Social Gaming and Social Casino industries to lead the retention strategy for our ongoing project, set to launch in February 2025. This role is crucial for ensuring player engagement, satisfaction, and long-term loyalty as we prepare for and move beyond the launch phase.

As the Retention Manager, you will play a key role in shaping the player lifecycle journey, designing innovative retention campaigns, and using data-driven strategies to maximize player lifetime value.

Key Responsibilities:

• Retention Strategy Development:

  • Design and implement pre-launch and post-launch retention strategies tailored to the Social Casino audience.

  • Establish retention goals and KPIs to measure the success of initiatives.

  • Create a roadmap for retention initiatives during pre-launch, launch, and growth phases.

• Campaign Execution:

  • Lead the development of personalized player retention campaigns, including loyalty programs, special promotions, re-engagement campaigns, and reward systems.

  • Utilize CRM tools to manage lifecycle campaigns across email, push notifications, and in-game messaging.

  • Collaborate with the creative and marketing teams to produce high-impact, player-centric content.

• Player Insights & Analysis:

  • Analyze player behavior and engagement metrics to identify trends, risks, and opportunities.

  • Use data-driven insights to optimize campaigns and retention tactics.

  • Regularly report on retention KPIs, including churn rates, engagement rates, and player lifetime value, and present actionable recommendations to stakeholders.

• Cross-Functional Collaboration:

  • Work closely with product, marketing, and analytics teams to align retention strategies with overall project objectives.

  • Provide feedback on game features and updates to improve player satisfaction and engagement.

  • Collaborate with customer support to address player concerns and identify areas for improvement.

Qualifications:

• Experience:

  • 5+ years of experience as a User Retention Manager or in a similar role, specifically within the Social Casino or broader gaming industry.

  • Demonstrated success in managing retention campaigns and improving key metrics such as player lifetime value and churn rates.

• Skills:

  • Expertise in CRM platforms, marketing automation tools, and A/B testing.

  • Proficiency in analyzing retention data using tools such as Tableau, Power BI, or similar.

  • In-depth understanding of player psychology and behavioral triggers in the social casino space.

• Soft Skills:

  • Strategic thinker with exceptional problem-solving abilities.

  • Outstanding communication and collaboration skills to work effectively across teams.

  • Highly organized and detail-oriented, capable of managing multiple projects simultaneously.

About the Project:

Our Social Casino project is an exciting and innovative venture, blending the thrill of casino gaming with engaging social features. Currently in development, the project is expected to launch in February 2025. As our User Retention Manager, you’ll have the unique opportunity to shape the player experience from the ground up, influencing how we engage and retain our audience at every stage of the journey.

What We Offer:

• Competitive salary with performance-based bonuses.

• A fully remote work environment with flexible hours.

• Professional growth opportunities and support for attending industry events.

• The chance to work on a groundbreaking project in a dynamic and creative team.

How to Apply:

Submit your resume, portfolio (if applicable), and a cover letter highlighting your relevant experience and retention strategy approach. Applications must have relevant experience to be considered.